A Novel Application of Electronic Paper in Mobile Advertising Service

Electronic Paper (E-paper) is a new promising display technology which attracted great attentions in industry and academia recently. Existing mobile ad devices have disadvantages such as inflexibility of updating ad contents and timely reacting to different consumers and areas. In this paper, a novel application of Electronic Paper in mobile advertising service is studied. We modified the off-the-shelf E-paper product and implemented it as a region perception mobile ad device. Our inventive E-paper based display device can be embedded in peoples´ bag and is capable of adaptively display different ads in different regions. The people can wear our new E-paper based mobile advertising device and walk to display customized advertisements in various areas. We evaluated our new novel mobile advertising device and the experimental result demonstrated our ad device can significantly improve the efficiency of mobile advertising service.