Consumers on a chip

The telecommunications technology now exists to provide customers with intelligent instruments that offer them readier access to an increasingly intelligent global network, and greater control over the services it provides. The question is whether this technology can be converted into products that meet customer needs and expectations. The hardware and software are now available to supply real-time, two-way voice, data and messaging services any time the customer needs them, from any location, using wired or wireless networks. Moreover, the communications instrument at the customer´s disposal-whether corded or cordless, cellular or video-will contain intelligence that allows the customer to summon services tailored to that customer´s individual needs.<>