DocumentCode :
2093565
Title :
Balancing Customer and Shareholder Interests
Author :
Kruse, Gunther
Author_Institution :
Director, Scope Management Ltd.
fYear :
2007
fDate :
11-11 Oct. 2007
Firstpage :
1
Lastpage :
31
Abstract :
There is a lot of talk about excellent customer service in all companies these days. The term ´agility´ is used with great enthusiasm by many, though few really understand it. This talk will explore the issues of COST EFFECTIVE customer service and agility to achieve best overall business value, using the balanced score card approach as a basis.
fLanguage :
English
Publisher :
iet
Conference_Titel :
Balancing the Score Card: Effective Supply Chain Management for all Stakeholders, 2007 IET Seminar on
Conference_Location :
London, UK
ISSN :
0537-9989
Print_ISBN :
978-0-86341-866-2
Type :
conf
Filename :
4382109
Link To Document :
بازگشت