Title :
Research on Lifecycle Strategy of Group Data Service
Author :
Jun, Wang ; Liu, Xiaojiao
Author_Institution :
Sch. of Manage., Jilin Univ., Changchun, China
Abstract :
It is analyzed the characteristics of available group data service in the mobile communication market on the basis of product life cycle in this paper. Then the obstacle factors of group data service development in different life cycle phases are analyzed and also the corresponding strategies are given. At the end of the paper the key points of life cycle management about this kind of service are concluded.
Keywords :
marketing; mobile communication; product life cycle management; group data service; life cycle management; mobile communication market; product lifecycle strategy; 3G mobile communication; Agriculture; Communication channels; Communication industry; Costs; Government; Ground penetrating radar; Information technology; Mobile communication; Telecommunications;
Conference_Titel :
Management and Service Science, 2009. MASS '09. International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-4638-4
Electronic_ISBN :
978-1-4244-4639-1
DOI :
10.1109/ICMSS.2009.5301822
