Title :
System Dynamic Analysis of Relationship between Individuals´ Opportunity Perception Bias and Risk Perception Bias in Entrepreneurial Team
Author :
Xie Kefan ; Chen Gang ; Wu Qian ; Guo Wei
Author_Institution :
Sch. of Manage., Wuhan Univ. of Technol., Wuhan, China
Abstract :
Several psychological factors influence the choices of entrepreneurs´ strategy in entrepreneurial risk decision-making. The main work of this paper is to explore these psychological factors. Based on the related researches, a causality graph is drawn. Therefore, the formation mechanisms and the interactive laws of individual´s opportunity perception bias (OPB) and risk perception bias (RPB) in entrepreneurial team are researched. Finally, a mental system dynamics model of entrepreneurial risk decision-making is constructed and some regulations in entrepreneurial risk decision-making are explored.
Keywords :
cognition; decision making; graph theory; innovation management; psychology; risk analysis; strategic planning; causality graph; entrepreneur strategy; entrepreneurial risk decision-making; entrepreneurial team; mental system dynamics model; opportunity perception bias; risk perception bias; system dynamic analysis; Cognition; Decision making; Impedance; Interference; Power generation economics; Psychology; Risk analysis; Risk management; Technology management; Voting;
Conference_Titel :
Management and Service Science, 2009. MASS '09. International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-4638-4
Electronic_ISBN :
978-1-4244-4639-1
DOI :
10.1109/ICMSS.2009.5302057
