Towards a holistic customer experience

This paper proposes a holistic customer experience framework. According to the framework, we can effectively manage the direct and indirect experience through web interface, and enhancing the holistic customer experience to pleasurable experience, which can unite the consumer´s sensory, emotional, social, and intellectual experiences in a new and positive way. The framework proposed here can achieve a more successful customer pleasurable experiences and increase customer satisfaction on the internet. Furthermore, we make the theories and applications of customer experience will be more extensive and convenient for researches and businesses.