DocumentCode
2103221
Title
Research on Electronic Commerce Customer Value Data Mining Based on Rough Logic
Author
Zhong, Jiaming ; Li, Dingfang
Author_Institution
Network Center, XiangNan Univ., Chenzhou
fYear
2008
fDate
21-22 Dec. 2008
Firstpage
90
Lastpage
93
Abstract
Customer relationship management is hot in intelligent business study nowadays, in which the evaluation of customer value is one of the basic problems. Method of customer value mining based on rough logic is proposed in this paper, from which we got the decision rule of customer value evaluation and the minimal decision algorithm. This method is showed to be practical and feasible through examples.
Keywords
customer relationship management; data mining; decision theory; electronic commerce; formal logic; rough set theory; customer relationship management; customer value data mining; customer value evaluation; decision rule algorithm; electronic commerce; intelligent business; rough logic; rough set theory; Customer relationship management; Data analysis; Data mining; Electronic commerce; Information analysis; Information technology; Intelligent networks; Logic; Mathematics; Statistics;
fLanguage
English
Publisher
ieee
Conference_Titel
Intelligent Information Technology Application Workshops, 2008. IITAW '08. International Symposium on
Conference_Location
Shanghai
Print_ISBN
978-0-7695-3505-0
Type
conf
DOI
10.1109/IITA.Workshops.2008.230
Filename
4731888
Link To Document