Social Network Model of Complex Projects Organization

Along with projects´ increasing size, more complex structures, more unpredictable and dynamic circumstances, especially in AEC and Aeronautics & Astronautics industry, a new complex project management methodology is needed since traditional project management theories, methods and tools are no longer sufficient and unadaptable. The study certificates that the uncertainty, openness, sociality, relationship, interdependency, and dynamic arising from projects or organization are the original causes of project management complexity as well as the characters distinguishing from traditional projects. Therefore the complexity science and sociology should be regarded as the basic methodologies of the complex projects management (CPM). Based on above researches, this study treats the complex projects organization (CPO) as a dynamic and complex-related social network, analyses social characters of the complex projects and CPO; identifies the CPO´s social network factors; establishes the integrated organizational social network model (SNM) by using social network analysis (SNA) method; and verifies the SNM through EXPO 2010 Shanghai construction case study. The further research and potential application for project organizational SNM are outlined in the end.