Abstract :
A nonprofit association of organisations which seeks to develop specifications to enable audio-visual services based on persistent local storage, with the deliberate policy to be platform ´agonstic´ and produce specification that could be introduced to all digital platforms, in all three major market areas (Europe, USA and Asia). TVAF works in 2 phases. Phase one specifies benefit devices, which have hard-disc technology namely content referencing for acquisition, metadata for search and selection, metadata for segmentation/micronavigation and rights management information. Phase two add content packaging and management, advertising and interstitial support and rightful sharing.