DocumentCode
2117128
Title
An analysis of the advantages of on-line advertising and design problems
Author
Yang, Gaoyu ; Qi, Lin
Author_Institution
Fac. of Art, Hubei Univ., Wuhan, China
fYear
2012
fDate
21-23 April 2012
Firstpage
857
Lastpage
861
Abstract
On-line advertising has obvious advantages over traditional media advertising, but equally obvious is the quality problem reflected by its design. This paper makes an analysis of the advantages of on-line advertising, probes the problems in its design and their reasons, and offers some suggestions for the existing design problems.
Keywords
Internet; advertising data processing; media streaming; media advertising; online advertising; quality problem; Advertising; Art; Educational institutions; Internet; Media; Web pages; on-line advertising design problems;
fLanguage
English
Publisher
ieee
Conference_Titel
Consumer Electronics, Communications and Networks (CECNet), 2012 2nd International Conference on
Conference_Location
Yichang
Print_ISBN
978-1-4577-1414-6
Type
conf
DOI
10.1109/CECNet.2012.6201636
Filename
6201636
Link To Document