Analysis of and development countermeasures for tourism e-commerce websites in Shandong Province

Though tourism e-commerce in Shandong Province has developed to a certain scale and level in recent years, there still exists a great distance from the goal of building Shandong into a really great tourism province. Starting from website researches and visits, this paper analyzes the existing problems of current tourism e-commerce websites in Shandong Province, and brings forward well-targeted countermeasures in an effort to provide reference resources for the development of tourism e-commerce websites in Shandong Province.