• DocumentCode
    2119354
  • Title

    Appraisal Model of Preferential Price in Initial Retail Period

  • Author

    Huang, Yinghui ; Li, Guanyu

  • Author_Institution
    Inf. Sci. & Technol. Coll., Dalian Maritime Univ., Dalian, China
  • Volume
    2
  • fYear
    2010
  • fDate
    7-8 Aug. 2010
  • Firstpage
    318
  • Lastpage
    320
  • Abstract
    The strategy of preferential pricing is commonly adopted in a new product´s initial marketing stage. This paper used the n + 1 model to analyze the procedure how to decide a preferential price combination (p0, p) for a new product, and also illustrate its practical application.
  • Keywords
    appraisal; marketing; pricing; production management; appraisal model; initial retail period; marketing stage; preferential price; Companies; Economic indicators; Equations; Information science; Marketing and sales; Pricing; Production; marketing strategy; preferential price in initial retail period; product pricing;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Information Science and Management Engineering (ISME), 2010 International Conference of
  • Conference_Location
    Xi´an
  • Print_ISBN
    978-1-4244-7669-5
  • Electronic_ISBN
    978-1-4244-7670-1
  • Type

    conf

  • DOI
    10.1109/ISME.2010.97
  • Filename
    5573898
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=2119354