Title :
Appraisal Model of Preferential Price in Initial Retail Period
Author :
Huang, Yinghui ; Li, Guanyu
Author_Institution :
Inf. Sci. & Technol. Coll., Dalian Maritime Univ., Dalian, China
Abstract :
The strategy of preferential pricing is commonly adopted in a new product´s initial marketing stage. This paper used the n + 1 model to analyze the procedure how to decide a preferential price combination (p0, p) for a new product, and also illustrate its practical application.
Keywords :
appraisal; marketing; pricing; production management; appraisal model; initial retail period; marketing stage; preferential price; Companies; Economic indicators; Equations; Information science; Marketing and sales; Pricing; Production; marketing strategy; preferential price in initial retail period; product pricing;
Conference_Titel :
Information Science and Management Engineering (ISME), 2010 International Conference of
Conference_Location :
Xi´an
Print_ISBN :
978-1-4244-7669-5
Electronic_ISBN :
978-1-4244-7670-1
DOI :
10.1109/ISME.2010.97
