Title :
Financial performance, social responsibility and enterprise sustainable development
Author_Institution :
School of Management, Xiamen University, China
Abstract :
This essay presents a framework on the basis of the stakeholder theory for the analysis of financial performance, social responsibility and enterprise sustainable development, and applies this framework to examine the case of Mengniu Dairy. The analysis concludes that social responsibility and financial performance are not mutually exclusive, and that, in the long run, fulfillment of social responsibility will not affect a company´s financial performance or competitiveness, but enhance its value and sustainable development.
Keywords :
Companies; Contracts; Dairy products; Marketing and sales; Procurement; Sustainable development; Financial Performance; Social Responsibility; Stakeholders; Sustainable Development;
Conference_Titel :
Information Science and Engineering (ICISE), 2010 2nd International Conference on
Conference_Location :
Hangzhou, China
Print_ISBN :
978-1-4244-7616-9
DOI :
10.1109/ICISE.2010.5690123