DocumentCode :
2120295
Title :
Financial performance, social responsibility and enterprise sustainable development
Author :
Yongkui, Zhang
Author_Institution :
School of Management, Xiamen University, China
fYear :
2010
fDate :
4-6 Dec. 2010
Firstpage :
2848
Lastpage :
2853
Abstract :
This essay presents a framework on the basis of the stakeholder theory for the analysis of financial performance, social responsibility and enterprise sustainable development, and applies this framework to examine the case of Mengniu Dairy. The analysis concludes that social responsibility and financial performance are not mutually exclusive, and that, in the long run, fulfillment of social responsibility will not affect a company´s financial performance or competitiveness, but enhance its value and sustainable development.
Keywords :
Companies; Contracts; Dairy products; Marketing and sales; Procurement; Sustainable development; Financial Performance; Social Responsibility; Stakeholders; Sustainable Development;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Information Science and Engineering (ICISE), 2010 2nd International Conference on
Conference_Location :
Hangzhou, China
Print_ISBN :
978-1-4244-7616-9
Type :
conf
DOI :
10.1109/ICISE.2010.5690123
Filename :
5690123
Link To Document :
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