Using the Eye Tracking Technique to Evaluate Non-Linear Narratives

In this paper we present an eye tracking study of the user experience in an interactive system with a non-linear narrative´s structure. The non-lineal narrative open new possibilities for the user interactions trough new communication formats and exposition freedom. However, the interactive non-linear narrative has the conception of the active user, that has the necessity of involve in the system to understand and enjoy it. In this research, our main goal is to study of new ways of user experiences. For this reason, we designed, developed and validated an interactive system with various non-lineal narrative structures. So, the non-linear narrative structure, the user experience variables and the results of the tests will be discussed in this work.