Attracting K12 Students with Standardized Outreach Activities

Most academic departments of U.S. institutions implement some type of recruitment strategies to attract new students into their programs. This article focuses in the unique issues that affect enrollment in Computer Science departments, and it proposes a standard Outreach Activity Template: OAT. This template is used to design outreach activities to persuade K12 students into Computer Science majors. Some preliminary results of the implementation of this model indicates that a large number of student participants become interested in computer science.