Title :
Centralization, standardization and refination on the electronic channel of the company
Author :
Feng, Xu ; Xin Zhan Hong
Author_Institution :
Sch. of Econ. & Manage., Beijing Univ. of Posts & Telecommun., Beijing, China
Abstract :
The social informatization popularization, electronic self-service become development trend. Electronic channel development has become one of the core competitiveness of telecom operators. Three operators are already developing electronic channels. This article will focus on fine realization of electronic channel, and has strong practice and operability for electronic channel business development.
Keywords :
service industries; telecommunication channels; telecommunication industry; electronic channel business development; electronic self service; social informatization popularization; telecom operators; Business; Communication networks; Consumer electronics; Educational institutions; Mobile communication; Wireless application protocol; CPC Model; Electronic channel; centralization; marketing;
Conference_Titel :
Consumer Electronics, Communications and Networks (CECNet), 2012 2nd International Conference on
Conference_Location :
Yichang
Print_ISBN :
978-1-4577-1414-6
DOI :
10.1109/CECNet.2012.6201975
