Managing New Product Development Performance: A Process-Based Automotive Product Realization

The new product development (NPD) is the process by which a new product idea is conceived, investigated, taken through the design process, manufactured, marketed and serviced. In the automotive industry, within the context of ISO/TS16949:2002 (the automotive quality management system international standard), these related to the product realization process (PRP) which consists of five phases: "Plan and Define Program", "Product Design and Development", "Process Design and Development", "Product and Process Validation", and "Production Launch, Feedback Assessment and Corrective Action". These phases may be done concurrently and have correlated activities. This paper proposes a process-based management concept focusing on controlling and measuring for their effective management including literature review of NPD performance measurement. Integrating the process-based management concept with the proper performance measure can initiate new knowledge which will contribute to the improvement of the automotive industry.