Title :
Group purchase: A win-win combination of social networking services with e-commerce typical representative—Nuomi.com
Author :
Qiuzhen, Wang ; Jing, Xu ; Jun, Liu
Author_Institution :
School of Management, Zhejiang University, Hangzhou, China
Abstract :
As a new shopping way, group purchase have rapid development in China during the first half of 2010. In this paper, Porter Forces Model and SWOT tools are used to analyze the model of current mainstream group-purchase network combining SNS, and the role of SNS networks is described in detail in group-purchase mode. Finally, taking the first group-purchase network- Nuomi.com combining SNS with e-commerce as an example, group purchase´s operation situations is discussed.
Keywords :
Analytical models; Business; Communities; Electronic mail; Internet; Marketing and sales; Social network services; Nuomi.com; SNS; e-commerce; group purchase;
Conference_Titel :
Information Science and Engineering (ICISE), 2010 2nd International Conference on
Conference_Location :
Hangzhou, China
Print_ISBN :
978-1-4244-7616-9
DOI :
10.1109/ICISE.2010.5690376
