CRM Strategies Based on the Five Stages of Telecommunications Enterprise Customer Life Cycle

Based on telecommunications enterprise customer relationship management (CRM) and market segmentation, this paper analyzes the main problems of customer segmentation of CRM in the telecommunications industry, and makes use of customer life cycle -this new sub-variable to compete the original breakdown variables, thus re-subdivides the telecommunications market in China. In view of different customer groups re-subdivided by the above new sub-variable, it puts forward different competitive strategies and marketing strategies of CRM to help telecommunications companies raise customer value and maintain customer loyalty. All these will upgrade the core competitiveness of telecommunications business especially under the current severe economic crisis.