The analysis of product placement marketing´s operation and evaluation system

In recent years, product placement, as a new and effective marketing method, gets a rapid development and arouses more and more attention. The Product placement has advantages of strong information concealment, well permeate sex, weak brand characteristic, and accept on one´s own initiative and so on that it will certainly become the development trend of the Advertising Industry. However, because of the imperfection of market operation system and deletion of the value evaluation system, its development will certainly be seriously affected. This paper aims at analyzing the development and dissemination features of product placement, as to make some research of its market operation and evaluation system´s develop and consummate.