The evolutionary process of multinational companies´ entry mode in Chinese market

This paper analyzes the evolutionary process of Procter and Gamble (P&G)´s entry mode in China. The reasons of this process are analyzed from five aspects: marketing environment, government policies, changes in investment structure, multinational companies´ (MNCs´) cross-border accumulation of knowledge and experiences, and the constraints of joint ventures as well. The positive and negative influences towards Chinese market are also described in the paper. The paper concludes with recommendations for the Chinese government and enterprises.