Log File Analysis of E-commerce Systems in Rich Internet Web 2.0 Applications

Author

Aivalis, Constantine J. ; Boucouvalas, Anthony C.

Author_Institution

Dept. of Telecommun. Sci. & Technol., Univ. of Peloponnese, Tripoli, Greece

fYear

2011

fDate

Sept. 30 2011-Oct. 2 2011

Firstpage

222

Lastpage

226

Abstract

This paper describes the implications of the new trends in web development languages on log file analysis for e-commerce. The new trends in Software Development and the available Web Analytics technologies are explained. The focus is placed on the diversifications introduced to the traces left on the system that by Rich Internet Applications (RIAs). Finally a novel hybrid solution is proposed that is based on the junction of log files with operational data and page tagging, which allows even exacter measurements of customer behavior. It allows a customization of the Analysis Tool and survives the shift of the technologies.

Keywords

Internet; consumer behaviour; electronic commerce; file organisation; software engineering; Web 2.0 applications; Web analytic technologies; Web development languages; customer behavior; e-commerce; exacter measurements; hybrid solution; log file analysis; operational data; page tagging; rich Internet application; software development; Browsers; Databases; Google; Java; Web servers; E-Commerce; GWT; JavaScript; Log File Analysis; Rich Internet Applications; Web Analytics;

fLanguage

English

Publisher

ieee

Conference_Titel

Informatics (PCI), 2011 15th Panhellenic Conference on

Conference_Location

Kastonia

Print_ISBN

978-1-61284-962-1

Type

conf

DOI

10.1109/PCI.2011.31

Filename

6065092