The Empirical Study about the Employee Performance of Tourist Hotels Based on Internal Marketing

In recent years tourist hotel industry in Shandong Province attempts to introduce an advanced marketing mode --internal marketing, which is an emerging management concept, to improve enterprise performance and enhance their core com-petitiveness. The purpose of this paper is to use structural equa-tion model to analyze the effect of tourist hotels´ internal market-ing in Shandong Province, sum up their successful experience and analyze their shortcomings. Then it can provide theoretical reference for tourism industry which includes tourist hotel indus-try in Shandong Province to further develop and implement in-ternal marketing model.