Studying on the Development of Chinese E-Tourism from the View of Consumers

E-tourism is a new industry which generated and developed on the basis of Internet. The characteristics of tourism products such as intangible nature, no storage, no distribution links in the logistics make e-tourism become one of the important area of e-commerce application. Due to the differences of people´s age, occupation, hobbies, as well as their knowledge, the consumers still have different opinions and understandings to e-tourism. How to study e-tourism from the view of consumers has become an important research topic. Through a questionnaire survey, the basic situations, the attitude to tourism, the concerned issues, the understandings to e-tourism were carefully calculated and analyzed. The results showed that developing e-tourism in China has a large market, but the construction of e-tourism Web sites still had a long way to go. Online transactions should march on under the protection of law and the fast developing technologies.