DocumentCode
2141777
Title
Web mining for electronic business application
Author
Jian-guo, LIU ; Zheng-hong, HUANG ; Wei-ping, WU
Author_Institution
Dept. of Comput. Sci., Chongqing Technol. & Bus. Univ., China
fYear
2003
fDate
27-29 Aug. 2003
Firstpage
872
Lastpage
876
Abstract
Electronic business is generating massive amount of data on customer purchases, browsing patterns, usage times and preferences at an increasing rate. Web mining techniques can be applied on all the data being collected for obtaining useful information. We attempt to present issues associated with Web mining for electronic business.
Keywords
Internet; Web sites; customer profiles; data mining; electronic commerce; marketing data processing; pattern clustering; Web log; Web mining; association rules; browsing patterns; customer purchase; electronic business; path analysis; sequential patterns; Application software; Consumer electronics; Data mining; Electronic commerce; Information analysis; Marketing and sales; Pattern analysis; Sections; Web mining; Web pages;
fLanguage
English
Publisher
ieee
Conference_Titel
Parallel and Distributed Computing, Applications and Technologies, 2003. PDCAT'2003. Proceedings of the Fourth International Conference on
Print_ISBN
0-7803-7840-7
Type
conf
DOI
10.1109/PDCAT.2003.1236436
Filename
1236436
Link To Document