Research on the Relation between Quality and Competitive Advantage Based on Value Chain

Author

Wang, Beijun ; Peng, Jue

Author_Institution

Coll. of Econ. & Manage., Southwest Univ., Chongqing, China

fYear

2010

fDate

24-26 Aug. 2010

Firstpage

1

Lastpage

3

Abstract

Nowadays increasingly fierce market competition focuses on quality. Only through the pursuit of high-quality products and services, is it possible to have a high international competitiveness. From the viewpoint of strategic management accounting, based on the theory of value chain, this paper explores the relation between quality and competitive advantage and points out quality chain and value chain are integrated in the operation chain. Through the analysis of upstream value chain, enterprise can optimize the procurement cost; through the analysis of downstream value chain, enterprise can optimize the product life-cycle cost and improve customers´ satisfaction.

Keywords

customer satisfaction; international trade; market opportunities; quality management; competitive advantage; customers satisfaction; international competitiveness; market competition; quality; strategic management accounting; value chain; Companies; Economics; Manufacturing; Process control; Procurement; Quality management;

fLanguage

English

Publisher

ieee

Conference_Titel

Management and Service Science (MASS), 2010 International Conference on

Conference_Location

Wuhan

Print_ISBN

978-1-4244-5325-2

Electronic_ISBN

978-1-4244-5326-9

Type

conf

DOI

10.1109/ICMSS.2010.5576059

Filename

5576059