Title :
Promoting the higher education based on the service quality gap model
Author :
Pei, Zhou ; Shuang, Peng ; Limin, Hu
Author_Institution :
School of Business, China West Normal University, Nanchong, Sichuan, China, 637009
Abstract :
A gap model of higher education service quality is introduced, which is based on the primary characteristic of higher education service quality. In the model, the reasons which forming these gaps are analyzed in detail. And then, some suggestions are given about how to promote the quality of higher education service quality.
Keywords :
Business; Educational institutions; Presses; Sustainable development; Gap model; Higher education; service quality;
Conference_Titel :
Information Science and Engineering (ICISE), 2010 2nd International Conference on
Conference_Location :
Hangzhou, China
Print_ISBN :
978-1-4244-7616-9
DOI :
10.1109/ICISE.2010.5691143
