Title :
Subscription based or not?
Author :
Fang, Fang ; Sun, Yi ; Leu, Jack
Author_Institution :
College of Business Administration, California State University, San Marcos, USA
Abstract :
Video game providers release a game either in online, offline or both versions with online release allowing players to cooperate and/or compete with real persons and bringing them utility of being related to others. We drew insights from Self-Determination Theory and derived three important factors to analyze players´ adoption of different versions of video games. We then build a two-dimensional Hoteling model to study the product differentiation and optimal pricing strategies for game releases.
Keywords :
Biological system modeling; Cost accounting; Economics; Games; Internet; Pricing; Subscriptions; Hoteling model; Self-Determination Theory; online video game;
Conference_Titel :
Information Science and Engineering (ICISE), 2010 2nd International Conference on
Conference_Location :
Hangzhou, China
Print_ISBN :
978-1-4244-7616-9
DOI :
10.1109/ICISE.2010.5691158
