Title :
Brand Virtual Management
Author :
Xiaoyong, Lu ; Huizhen, Xue
Author_Institution :
Econ. & Manage. Inst., Nanchang Univ., Nanchang
Abstract :
In this multimedia, multi-channel, multi-sensory digital age, the emergence and popularization of Internet has created the condition for the brands´ entering from the real world to the virtual world. Along with the unceasing enhancement of Internet, brand virtual management will be more and more popular.
Keywords :
Internet; marketing data processing; virtual enterprises; Internet; brand virtual management; virtual marketing; Conference management; Disaster management; Electronic mail; Financial management; Information technology; Internet; Marketing management; Outsourcing; Resource management; Technology management; Brand; Internet; marketing; virtual; virtual management;
Conference_Titel :
MultiMedia and Information Technology, 2008. MMIT '08. International Conference on
Conference_Location :
Three Gorges
Print_ISBN :
978-0-7695-3556-2
DOI :
10.1109/MMIT.2008.16
