Title :
PaaS Mode in Network Game Advertising
Author :
Chen Wenli ; Wan Yao ; Wu Jihuan ; He Yujin ; Deng Kunlin ; Song Jingwen
Author_Institution :
Finance & Economic Coll., South China Univ. of Technol., Guangzhou, China
Abstract :
The article proposed the PaaS mode as a solution to the problems affecting the development of the advertising industry in the network game. This mode has solved the bottleneck problems in such aspects as the operating mode, the IGA technology, the result supervision and the cost effectiveness, adapting well to the requirements of standardized and repeatable in the development tendency of the Advertising industry in the network game. The PaaS mode enables the Advertising industry in the network game to form a leading power which is benefit to the further clarity of the mode of the whole industry.
Keywords :
advertising; computer games; IGA technology; PaaS mode; advertising industry; network game advertising; Advertising; Costs; Economic forecasting; Educational institutions; Embryo; Finance; Industrial economics; Intelligent networks; Power generation economics; Toy industry;
Conference_Titel :
Management and Service Science, 2009. MASS '09. International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-4638-4
Electronic_ISBN :
978-1-4244-4639-1
DOI :
10.1109/ICMSS.2009.5303981
