Research on product innovation project risk identification thought

Product innovation is the main way for the economic development of enterprise, but product innovation project is high ricky and uncertainty, so the risk assessment and management of product innovation project has become concerned about academic and business community. For the product innovation project, risk identification is the basis for risk assessment and the premise and key for establishing the risk assessment index system. This paper tries to do a study on the thought of product innovation risk identification based on product innovation features.