DocumentCode
2152904
Title
Study on the Audience Attitudes to the MFA
Author
Liu, Yong
Author_Institution
Sch. of Manage., Wuhan Univ. of Sci. & Technol., Wuhan, China
fYear
2010
fDate
24-26 Aug. 2010
Firstpage
1
Lastpage
3
Abstract
Recently, the movie film advertisement (MFA) has a great development, as a new advertising media, it has a big potential market. But there exists big gap of MFA between China and some developed countries. This article describes the relationship between audience and such kind of new advertising media, through SPSS to analyze the audience´s attitudes on the MFA. And it can provide some valuable suggestions for the advertiser and issuer to develop the movie media from the results of survey.
Keywords
advertising; behavioural sciences; cinematography; social sciences; MFA; SPSS; advertising media; audience attitudes; movie film advertisement; movie media; Advertising; Companies; Educational institutions; Films; Media; Motion pictures;
fLanguage
English
Publisher
ieee
Conference_Titel
Management and Service Science (MASS), 2010 International Conference on
Conference_Location
Wuhan
Print_ISBN
978-1-4244-5325-2
Electronic_ISBN
978-1-4244-5326-9
Type
conf
DOI
10.1109/ICMSS.2010.5576371
Filename
5576371
Link To Document