Achieving Market Responsiveness: The Enabling Role of IT and E-Commerce Adoption in SMEs

In an environment with competition and changes, it is critical for SMEs to achieve market responsiveness, the ability to rapidly sense and respond to changes from external markets. However, little research has been conducted to explore the relationships between IT resources, e-commerce adoption, and market responsiveness of SMEs. By drawing from IT business value and e-commerce literature, this paper proposes a conceptual model that describes the impacts of IT resources on e-commerce adoption and market responsiveness of SMEs.