DocumentCode
2158839
Title
Exploration on the real estate marketing strategies in small and medium-sized cities — taking the arcadia in langfang for an example
Author
Yan-ju, Liang ; Zhi-guo, Gao ; Zhuo, Shi
Author_Institution
College of Economics and Management, Guizhou University for Nationalities, Guiyang 550025, China
fYear
2010
fDate
4-6 Dec. 2010
Firstpage
5846
Lastpage
5849
Abstract
Real estate Marketing is the creative activities of real estate companies or agents to adjust to the new situation of the real estate market. It plays a significant role to advance healthy development of the real estate industry, urbanization and macro economy. Taking Lang Fang City for an example, this essay tries to explore the ways to develop real estate industry healthily in small and medium-sized cities in terms of the companies or agents.
Keywords
Cities and towns; Companies; Economics; Educational institutions; Industries; Marketing and sales; Presses; Marketing strategy; Small and medium-sized city; the real estate industry;
fLanguage
English
Publisher
ieee
Conference_Titel
Information Science and Engineering (ICISE), 2010 2nd International Conference on
Conference_Location
Hangzhou, China
Print_ISBN
978-1-4244-7616-9
Type
conf
DOI
10.1109/ICISE.2010.5691665
Filename
5691665
Link To Document