Survey and Research on Undergraduates´ Information Demand for Information Service in Network Environment in China

This thesis emphaticly analizes and studies undergraduates´ information demand and information behavior through investigation. Based on the conclusion of this investigation, we try to understand the demand awareness, the information needs, information seeking patterns and evaluation items and purchase intention of undergraduates´ for business information in China. At the end of the study, we also try to make a few recommendations for government and information service providers including universities´ libraries or information centers and business service providers.