DocumentCode
2159537
Title
An empirical study of Service Innovation´s Effect on Customers´ Re-purchase Intention in Telecommunication Industry
Author
Keyi, Wang ; Linlin, Liu
Author_Institution
School of Management, Dalian University of Technology (DUT), China
fYear
2010
fDate
4-6 Dec. 2010
Firstpage
5624
Lastpage
5628
Abstract
Based on the review of relevant researches in the field of repurchase intention as well as the field of service innovation, this research analyzed the Service Innovation´s Effect on Customers´ Re-purchase Intention in Telecommunication Industry, and developed the theoretical model. And 198 users of mobile telecommunication were chosen for our investigation. The result shows that service innovation made by the operators in telecommunication industry has important effect on users´ intention when they are in need to repurchase the mobile telecommunication.
Keywords
Business; Educational institutions; Electronic mail; Industries; Mobile communication; Technological innovation; repurchase intention; service innovation; telecommunication industry;
fLanguage
English
Publisher
ieee
Conference_Titel
Information Science and Engineering (ICISE), 2010 2nd International Conference on
Conference_Location
Hangzhou, China
Print_ISBN
978-1-4244-7616-9
Type
conf
DOI
10.1109/ICISE.2010.5691690
Filename
5691690
Link To Document