Title :
An Analysis on Corporations Exerting Network Marketing Strategies
Author_Institution :
Sch. of Manage. Eng., Shandong Jianzhu Univ., Jinan, China
Abstract :
With the development of Internet, network marketing becomes a new type of marketing. The article analyses advantages of network marketing comparing with traditional marketing, puts forward strategies by which corporations exert network marketing, and looks into the prospect of network marketing in China.
Keywords :
Internet; marketing data processing; Internet; corporation analysis; network marketing strategy; Advertising; Companies; Educational institutions; Internet; Marketing management; Web sites;
Conference_Titel :
Management and Service Science (MASS), 2010 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-5325-2
Electronic_ISBN :
978-1-4244-5326-9
DOI :
10.1109/ICMSS.2010.5576659
