• DocumentCode
    2160002
  • Title

    An Analysis on Corporations Exerting Network Marketing Strategies

  • Author

    Zhou, Wei-zhong

  • Author_Institution
    Sch. of Manage. Eng., Shandong Jianzhu Univ., Jinan, China
  • fYear
    2010
  • fDate
    24-26 Aug. 2010
  • Firstpage
    1
  • Lastpage
    3
  • Abstract
    With the development of Internet, network marketing becomes a new type of marketing. The article analyses advantages of network marketing comparing with traditional marketing, puts forward strategies by which corporations exert network marketing, and looks into the prospect of network marketing in China.
  • Keywords
    Internet; marketing data processing; Internet; corporation analysis; network marketing strategy; Advertising; Companies; Educational institutions; Internet; Marketing management; Web sites;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Management and Service Science (MASS), 2010 International Conference on
  • Conference_Location
    Wuhan
  • Print_ISBN
    978-1-4244-5325-2
  • Electronic_ISBN
    978-1-4244-5326-9
  • Type

    conf

  • DOI
    10.1109/ICMSS.2010.5576659
  • Filename
    5576659
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=2160002