Title :
Non-Market Strategy and Firm Performance: The Empirical Study of Listed Companies in China
Author :
Chen, Yan-Ying ; Wang, Li-Li
Author_Institution :
Dept. of Econ., Dalian Univ. of Technol., Dalian, China
Abstract :
Firms usually adopt non-market strategies to influence outside stakeholders´ behavior processes for creating sound and advantageous market environments. Taking industry evolution stage as a bran-new angle and choosing listed companies of China as the object, the paper studies the mechanism impact of non-market strategies on the enterprise performance. On this basis, the paper puts forward academic hypothesis, and conducts the empirical analysis, which fills the gap of empirical study shortage on no-market strategy.
Keywords :
market research; strategic planning; China listed companies empirical analysis; enterprise performance; firm performance; industry evolution stage; nonmarket strategy; outside stakeholders behavior process; Companies; Correlation; Economics; Government; Industries; Mathematical model;
Conference_Titel :
Management and Service Science (MASS), 2010 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-5325-2
Electronic_ISBN :
978-1-4244-5326-9
DOI :
10.1109/ICMSS.2010.5576692
