• DocumentCode
    2162011
  • Title

    Use human resource brand to gain competitive advantage

  • Author

    Ling, Luo ; Yang, Ji

  • Author_Institution
    School of Management, Wuhan University of Technology, China
  • fYear
    2010
  • fDate
    4-6 Dec. 2010
  • Firstpage
    3348
  • Lastpage
    3351
  • Abstract
    Human resource brand predicts the trend of human resource management. This article, based on illuminating connotation, has analyzed functions of human resource brand, generalized procedures for constructing human resource brand. At knowledge economy times, human resource brand is able to brand winning. We should pay attention to it to help us gain competitive advantage.
  • Keywords
    Companies; Educational institutions; Humans; Recruitment; Standards; human resource brand; human resource management; sustainable competitive advantage;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Information Science and Engineering (ICISE), 2010 2nd International Conference on
  • Conference_Location
    Hangzhou, China
  • Print_ISBN
    978-1-4244-7616-9
  • Type

    conf

  • DOI
    10.1109/ICISE.2010.5691783
  • Filename
    5691783
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=2162011