Study on Function Mechanism and Strategy of Network Leverage

In order to gain competitive advantages, it is essential for enterprise to break through its borderline and enlarge the effectiveness of its inner resources through the outer network. This kind of stratagem managing mode is defined as network leverage. Firstly, the function mechanism of network leverage-accumulating inimitable resources of the enterprises through interaction between the inner and the outer network-is studied. We take the view that the core of network leverage management is optimizing the inner resources of the enterprise and building social networks, creating laborsaving leverage, and at the same time providing the fundamental condition for the operation of the network leverage. Then, the strategies of four kinds of enterprises based on network leverage theory are analyzed.