Title :
The Empirical Analysis of Factors Effecting Online Shopping Customer Satisfaction Index in E-Commerce Model
Author :
Yan, Shobing ; Liu Wenxia ; Lv Ting
Author_Institution :
Res. Acad. of Economic& Social Dev., Dongbei Univ. of Finance & Econ., Dalian, China
Abstract :
From the view of customers´ perception, this paper analyzes the factors effecting online shopping, and combines with empirical analysis method for research. Gathering information by the questionnaire survey, we use statistical analysis, such as reliability analysis, validity analysis, regression analysis. These results show that questionnaire design is reasonable ,the reliability and validity are accepted; sellers´ service value and image value have a significant impact on customer satisfaction index.
Keywords :
Internet; customer satisfaction; customer services; electronic commerce; regression analysis; reliability; retail data processing; customer perception; e-commerce model; empirical analysis method; image value; online shopping customer satisfaction index; questionnaire design; regression analysis; reliability analysis; sellers service value; statistical analysis; validity analysis; Analytical models; Biological system modeling; Correlation; Customer satisfaction; Indexes; Reliability; Security;
Conference_Titel :
Management and Service Science (MASS), 2010 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-5325-2
Electronic_ISBN :
978-1-4244-5326-9
DOI :
10.1109/ICMSS.2010.5576770
