Title :
Research on Post-Adoption Behavior of B2B E-Marketplace in China
Author_Institution :
Dept. of Electron. Bus., Capital Univ. of Econ. & Bus., Beijing, China
Abstract :
This paper examines post-adoption behavior (continue to use or not) within the context of B2B e-marketplace in China. first, based on innovation diffusion theory and relative research, ten key factors effecting organizations to continue to use B2B e-marketplace are identified, the theoretic model is built based on TOE framework and 10 hypotheses are formulated. Then, the model and ten hypothesis are tested using data collected from 176 Chinese enterprises. The result indicates that relative advantage, compatibility, network externality, top manager support, government E-readiness, market force E-readiness and support industries E-readiness have positive effects on organization´s intention to continue to use B2B e-marketplace in China.
Keywords :
electronic commerce; innovation management; marketing data processing; organisational aspects; B2B e-marketplace; China; Chinese enterprise; TOE framework; government e-readiness; innovation diffusion theory; market force e-readiness; network externality; post-adoption behavior; technology organization environment framework; top manager support; Context; Government; Indexes; Industries; Technological innovation;
Conference_Titel :
Management and Service Science (MASS), 2010 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-5325-2
Electronic_ISBN :
978-1-4244-5326-9
DOI :
10.1109/ICMSS.2010.5576774
