Research on Product Over-Functions Based on Enterprise´s Perspective--An Empirical Research on Mobile Phone

Based on the research results related to product over-functions, interviewing with business and consumer, to build in line with our business and market characteristics of the product over-functions incentive model. Mobile phone manufacturers as the main survey, conducted a questionnaire survey, based on regression analysis using SPSS to test the model results showing that: to promote sales contribution to the greatest excess, followed by the design preferences, once again is the information asymmetry, while the Chinese consumer market `s face consumption is also a significant impact.