• DocumentCode
    2163421
  • Title

    An Empirical Investigation to Examine User Acceptance of Mobile Hotel Reservation

  • Author

    Wang, Hsiu-Yuan

  • Author_Institution
    Dept. of Hospitality Manage., Chung Hua Univ., Hsinchu, Taiwan
  • fYear
    2010
  • fDate
    24-26 Aug. 2010
  • Firstpage
    1
  • Lastpage
    3
  • Abstract
    This study examines the user acceptance of mobile hotel reservation (MHR) by proposing and examining a new research model. Data from 235 usable questionnaires, collected in Taiwan, were tested against the research model using the structural equation modeling approach. This study will be helpful to researchers in developing and testing MHR related theories, as well as to hospitality firms in understanding individual perceptions of utilizing MHR and implementing successful MHR system to attract more customers.
  • Keywords
    Internet; mobile computing; reservation computer systems; MHR; SEM; mobile hotel reservation; structural equation modeling; user acceptance; Adaptation model; Data models; Internet; Mathematical model; Mobile communication; Mobile handsets; Testing;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Management and Service Science (MASS), 2010 International Conference on
  • Conference_Location
    Wuhan
  • Print_ISBN
    978-1-4244-5325-2
  • Electronic_ISBN
    978-1-4244-5326-9
  • Type

    conf

  • DOI
    10.1109/ICMSS.2010.5576798
  • Filename
    5576798
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=2163421