Title :
Evaluating the Credible Degree of E-Commerce
Author_Institution :
Dept. of Logistics & E-Commerce, Henan Univ. of Finance & Econ., Zhengzhou, China
Abstract :
Based on the view of the third-party of authentication, this paper established the model of evaluating the trusty of e-commerce based on the gray Correlation theory as analyzing tool in order to provide a method of measuring the credible degree of e-commerce web-site. This method may have succinctness and practicality. Finally this paper makes a case study to validate the model.
Keywords :
Web sites; electronic commerce; grey systems; security of data; Web site; authentication; credible degree; e-commerce; gray correlation theory; Biological system modeling; Buildings; Companies; Correlation; Electronic commerce; Indexes; Standardization;
Conference_Titel :
Management and Service Science (MASS), 2010 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-5325-2
Electronic_ISBN :
978-1-4244-5326-9
DOI :
10.1109/ICMSS.2010.5576810
