Age/Gender/Occupation and Mobile Phone Technology Adoption: A Cross-Cultural Study in China (Beijing) And the UK (Portsmouth)

Author

Su, Qi-Ying ; Li, Xi-Wen

Author_Institution

Sch. of Foreign Language, Shanghai Maritime Univ., Shanghai, China

fYear

2010

fDate

24-26 Aug. 2010

Firstpage

1

Lastpage

4

Abstract

Mobile phone technology is popular globally, more and more people are communicating by mobile phones in different cultural environments. The aim of this study is to explore the mobile phone technology adoption by analyzing the influence of the age, gender and occupation of five different cohort samples from Beijing and Portsmouth. The findings are expected to support Hofstede´s I/C cultural dimension that cultures (age, gender and occupation) influence people´s attitudes and behaviour in adopting mobile phone technologies; to support the TAM theory that perceived usefulness, ease of use, cost, system quality and social influence affect consumers´ adopting and using mobile phone technologies.

Keywords

mobile handsets; Beijing; China; Hofstede´s I/C cultural dimension; Portsmouth; TAM theory; UK; age; cross-cultural study; cultural environments; gender; mobile phone technology; occupation; social influence; Cameras; Cultural differences; Games; Internet; Mobile communication; Mobile handsets; Senior citizens;

fLanguage

English

Publisher

ieee

Conference_Titel

Management and Service Science (MASS), 2010 International Conference on

Conference_Location

Wuhan

Print_ISBN

978-1-4244-5325-2

Electronic_ISBN

978-1-4244-5326-9

Type

conf

DOI

10.1109/ICMSS.2010.5576826

Filename

5576826