Study on the Evaluation Index of Mass Customization

Mass Customization is a brand new production mode, which combines the advantages of Mass Production and Customization together. However, during its operation, production cost, delivery lead time as well as the degree of customization satisfaction became the major isssues. In order to detect enterprise Mass Customization performance, a set of evaluation index, so call PMTO structure, was established. Moreover, a simulation process was carried out based on a real enterprise. Utilizing expert marking system, the weight of each evaluation element can be settled down, meanwhile subjective scores were converted into normalized evaluation values by which enterprise Mass Customization ability can be expressed quantitatively. On one hand, the final evaluation score can help enterprise understand its position in the overall Mass Customization development; on the other hand, by analysing any individual evaluation element score, the enterprise weakness can be discovered. Hence the relevant improvement in the weak area can be carried out effectivly. Therefore, this evaluation index provide certain decision making reference to companies which are in the convert process from Mass Production to Mass Customization.