Title :
Visual Web Mining of Organizational Web Sites
Author :
Oosthuizen, C. ; Wesson, J. ; Cilliers, C.
Author_Institution :
Nelson Mandela Metropolitan Univ., Port Elizabeth
Abstract :
Existing Web usage mining (WUM) tools do not indicate which data mining algorithms are used or provide effective graphical visualizations of the results obtained. WUM techniques can be used to determine typical navigation patterns in an organizational Web site. The process of combining WUM and information visualization techniques in order to discover useful information about Web usage patterns is called visual Web mining. The goal of this paper is to discuss the development of a visual Web mining prototype, called WebPatterns, which allows the user to effectively visualize Web usage patterns
Keywords :
Web sites; data mining; data visualisation; pattern classification; Web usage mining tool; Web usage pattern; WebPatterns; data mining; graphical visualization; information visualization; organizational Web site; radial tree layout; visual Web mining; Africa; Data mining; Data visualization; Navigation; Pattern analysis; Prototypes; Statistical analysis; Testing; Web mining; Web server; data mining; information visualization; radial; tree layout; user testing.; visual web mining; web usage patterns;
Conference_Titel :
Information Visualization, 2006. IV 2006. Tenth International Conference on
Conference_Location :
London, England
Print_ISBN :
0-7695-2602-0
DOI :
10.1109/IV.2006.123
