Title :
Multi-Segments´ Reservation Price-Based Pricing Approach for Information Goods
Author_Institution :
Bus. Sch., East China Univ. of Sci. & Technol., Shanghai, China
Abstract :
The special cost structure makes pricing information goods be a difficult task. How to estimate the reservation price of information goods is the main barrier of optimal pricing. This paper presented a reservation price estimation method based on fuzzy cognitive map, and then an optimal pricing model is built on the basis of multi-segment´s reservation price.
Keywords :
information industry; pricing; cost structure; fuzzy cognitive map; information goods; multisegment reservation price; optimal pricing model; reservation price estimation; Biological system modeling; Cognition; Computational modeling; Dictionaries; Estimation; Pricing;
Conference_Titel :
Management and Service Science (MASS), 2010 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-5325-2
Electronic_ISBN :
978-1-4244-5326-9
DOI :
10.1109/ICMSS.2010.5576860
