Title :
Customer´s Adoption Decision Analysis of Mobile Banking Service
Author :
Li Ying ; Zhang Can
Author_Institution :
Bus. Sch., East China Univ. of Sci. & Technol., Shanghai, China
Abstract :
Being Convenient and low-paid, mobile banking financial services based on WAP, SMS or 3G are more and more popular. According to TAM, the reason why bank customers have intention to accept mobile banking financial services were explored from five aspects, perceived usefulness, perceived ease of use, perceived usability, consume concept and consumer experience. The effects of these factors on the intention to using mobile banking financial services were studied by SEM.
Keywords :
3G mobile communication; banking; consumer behaviour; electronic commerce; electronic messaging; financial management; mobile computing; protocols; 3G communication; SMS; WAP; bank customers; consume concept; consumer experience; customer adoption decision analysis; ease of use; mobile banking financial services; perceived usability; perceived usefulness; Banking; Business; Loading; Mathematical model; Mobile communication; Reliability; Usability;
Conference_Titel :
Management and Service Science (MASS), 2010 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-5325-2
Electronic_ISBN :
978-1-4244-5326-9
DOI :
10.1109/ICMSS.2010.5576874
