DocumentCode
2165550
Title
Customer´s Adoption Decision Analysis of Mobile Banking Service
Author
Li Ying ; Zhang Can
Author_Institution
Bus. Sch., East China Univ. of Sci. & Technol., Shanghai, China
fYear
2010
fDate
24-26 Aug. 2010
Firstpage
1
Lastpage
4
Abstract
Being Convenient and low-paid, mobile banking financial services based on WAP, SMS or 3G are more and more popular. According to TAM, the reason why bank customers have intention to accept mobile banking financial services were explored from five aspects, perceived usefulness, perceived ease of use, perceived usability, consume concept and consumer experience. The effects of these factors on the intention to using mobile banking financial services were studied by SEM.
Keywords
3G mobile communication; banking; consumer behaviour; electronic commerce; electronic messaging; financial management; mobile computing; protocols; 3G communication; SMS; WAP; bank customers; consume concept; consumer experience; customer adoption decision analysis; ease of use; mobile banking financial services; perceived usability; perceived usefulness; Banking; Business; Loading; Mathematical model; Mobile communication; Reliability; Usability;
fLanguage
English
Publisher
ieee
Conference_Titel
Management and Service Science (MASS), 2010 International Conference on
Conference_Location
Wuhan
Print_ISBN
978-1-4244-5325-2
Electronic_ISBN
978-1-4244-5326-9
Type
conf
DOI
10.1109/ICMSS.2010.5576874
Filename
5576874
Link To Document